You Smell Gorgeous

From Corporate Fragrance to Personal Expression

Franziska’s journey began in the corporate fragrance world, where she spent over a decade honing her skills and developing a deep understanding of scent. But after years of working on mass-market perfumes, she felt something was missing—she wanted to create something more personal, more exclusive. After creating a gift for her then boyfriend and receiving rave reviews Franziska made the bold decision to leave her corporate job and follow her passion for crafting luxury perfumes. This led her to the creation of Luisa Jo Wild Perfumery, a perfume house that celebrates individual expression, connection and authenticity.

Scent as a Personal Signature

One of the most important parts of Franziska’s work is her approach to fragrance as a form of personal identity. Unlike typical perfumes designed to appeal to the masses, Luisa Jo’s scents are created to enhance the wearer’s natural essence. Franziska shares stories of clients who cherish their unique scent so much that they don’t want to reveal what they’re wearing—it’s become part of who they are in the world. Luisa Jo’s perfumes work with you as the missing ingredient and transform into personal signatures that tell the world something about you, without saying a word.

Exclusive to You

What sets Luisa Jo apart is its commitment to exclusivity. You won’t find these perfumes in department stores or online shops. Franziska believes in a personal approach, meeting with clients one-on-one to help them learn about their own relationship to fragrance and select the blend that resonates with their skin and personality. For those looking for something truly unique, Franziska also offers bespoke perfume services, allowing individuals and brands to create a scent that’s entirely their own. It’s an approach that reflects true luxury—not just in the product, but in the experience.